A lot of people make a big (and wrong) assumption about the services we offer at Vojo.

“It’s just for vegans, and I don’t want to be 100% vegan.”

Nope, you don’t have to be vegan to do the DNA test with Vojo.

Actually, more than 50% of our customers aren’t vegan, and never will be.

But everything on your website seems to be vegan?

We believe a plant-based diet is the healthiest option overall - for most people.

But we take an unbiased approach to nutrition - and we’re always open about the pitfalls of plant-based diets as well as the pros.

What’s the difference between ‘plant-based’ and ‘vegan’?

A plant-based diet is a diet made up mainly of plant-based foods rather than animal foods.

Veganism is more than a diet - it’s a lifestyle free of all animal products, such as leather, cosmetics, products tested on animals, and more.

We prefer the term ‘plant-based’ over vegan for what we do at Vojo, because we provide evidence-based nutrition advice - not moral lifestyle advice. How you live your life is up to you.

Are you vegan or plant-based?

I (Ellie, founder) am vegan and have been for over 10 years. I believe it is the right thing for me to do - for my health, the animals, and the environment.

However, I’m not dogmatic about it - and I’m certainly not going to force you to go vegan.

Will you judge me for eating meat?

Not at all. We believe in free choice, and not shaming anyone for any reason. We work around your dietary preferences, whatever they are.

Why is your advice mostly plant-based?

We always give you the most sustainable and cruelty-free advice - so your Vojo Diet Tribe will always be 100% plant-based. But that doesn’t mean you can’t include some animal foods too.

The bottom line

Yes, we teach you about your plant-based diet type based on the analysis of thousands of your genes and research papers.

And yes, we go into fine detail about your optimal plant-based foods for your genetic nutrient metabolism and disease risk.

And yes, you can walk away with a deep understanding of how your body works and which plant-based foods to focus on.

These are a few key things you get with your Vojo DNA test that you won’t find with any other personalised nutrition service - and you definitely don’t have to be vegan to do it.

Want to know more? Take our 7-day plant-based nutrition course.